Empowering Growers with
Generative AI

While the website is a treasure trove of valuable information, navigating it can be daunting, especially for growers seeking specific data quickly. Despite continuous improvements to search functions and tagging, users often encounter lengthy lists of documents, rather than targeted, seasonal information for specific crops and issues. This creates a frustrating experience for growers who need concise answers without wading through lengthy reports.

Solution

By integrating Caitlyn, our Generative AI platform, into the FAR website as ‘Ask FAR,’ we’ve empowered growers to access the precise information they need, quickly and effortlessly. This solution aims to transform the website from a complex repository of documents into the go-to resource for all arable farming needs.

FAR anticipates that this innovation will drive higher engagement and improve the uptake of their research and extension materials. In turn, this will enhance the return on research investments and simplify the lives of levy payers.

50%

Increase in engagement with FAR's resources.

95%

Est. decrease in time to find answers

4.5m

Organic impressions from media coverage

Technical excellence